THE START OF A NEW ERA
Burberry is on a roll, redefining and strategizing its futureunder the stewardship of CEO Marco Gobbetti and Artistic Director Riccardo Tisci, who joined earlier this year.
A first significant move is adding steam to its accessories business that offers plenty of untapped potential, by acquiring its longstanding Italian manufacturer CF&P, which has worked closely with Burberry for over a decade.
The new venture, based outside Florence, will become a strategic hub for Burberry’s leather goods, covering all areas, from prototypes to the finished product.
Eager to implement the category, in March 2017, the British brand hired Sabrina Bonesi as design director for leather goods and shoes, creating a new role for the designer who has worked for Prada and Dior.